tom altman profile pictureMy name is tom altman, and I am the “adult” responsible for SEO Test Tool.  This site started life as a mini-blog about SEO, and then kind wove into a place to test your site’s on-page SEO effectiveness.  This takes us to what you see here.

Now, we have taken the next steps and build the site into a full resource for SEO for all.  If you are looking to get your site ranking in search engines…we can help.  We have tools, information and consulting too.

More SEO Testing Information:

Our feeling on SEO or Search Engines Optimization is setting your website up for free traffic.  Some times called “organic” – don’t confuse it with PPC (Pay Per Click ads – like Adwords), this is where search engines like Google, Bing, and Yahoo read your site and index it for certain topics.  The results come in their rankings and return pages with content, videos, local listings – which are displayed according to relevance that websites have for the search engines.

How do search engines work?

The internet is like a huge library with billions of books. Search engines are like a super smart librarian.  You use your “search engine brain” to take their questions and return the appropriate material – the search results.  You have “read” and categorized all the books and have a system which gets the person the book (or in our case, a webpage) they want.

At SEO Test Tool we give you help getting your websites pages in the best shape to be at the top of the list.

SEO Optimization

What do you do but if you lots of books with similar information?  You need to know which are the most relevant to the user’s query. It is not an easy job, and this job do search engines every day. Search engines need to scan the content of each web page – this process is called crawling or spidering. All information gathered is categorized, and arranged to be used when the user is asking questions.

Search engines use algorithms to find the right match, its their secret recipe – the same as Coca-Cola, McDonalds or KFC.  The company with the best recipe wins, and so do the users.  Google is currently the most used search engine, surpassing competitors such as: Bing & Yahoo.

Search engines algorithm

Back to the secret recipe.  As in many recipies – some of the components are known, like Coca-Cola…it is known to have water, caffeine, sugar and caramel coloring. But the proportions are also what makes it unique and possible secret ingredients.

Lets look at the SEO ingredients we know:

Page content

When we talk about the content of a page, we refer to the text.   Its what a search engine reads – it scans every word on the page for context, content and keywords and makes an idea what the page means.

Page title

Each web page has a titles – they are very important to the context of the page.  Search engines really look at the title – because it is what the user sees and tried to correlate that with the content of the page.  If they match – that is good.  People who read the site are happy and the search engines are happy – that’s a win.

Links

Links are the currency of the web.  Both internal (to other parts of its own site) and external (to other sites) links.  The more links a site has from external sites can be a clue to the linked to site being a good site.  People will not link to a site that is of no value.  This is one the early indicators Google used to determine good sites.

They borrowed the idea from publications and footnotes – it was a reference to more information on a subject and is a way of giving credit back to a source.  Same on the web.

Anchor Text

The words used to link tat text is also very important.  If you say here is a cool site about wigits…then that is a pretty good indication of what you will see on the next page.

Site reputation

Sites that offer fresh content that attracts interested visitors, and have a consistent number of links (links) quality [from other reputable sites] are considered reputable sites, or “quality” ones. We will ensure that your website is deemed as a quality one by all search engines out there.