People often times talk about new domains – and how soon will Google index the site…but what about the old websites and its pages and previous rankings, how does that apply to what Google is doing? What are the algorithm updates doing to those older domains?
If you have not updated your website since before Y2K – you probably have some updates to do to your website.
Matt Cutts talks about Old Domains
The fact is – most older sites tend to put the page creation process on “cruise control” at times. The same vigor that got you to the top of the rankings in “the old days” with your seasoned, older domain – has much of the same value today…sometimes even more.
“The advice that I can gives you as the owner of the site that has been around for 14 years is to take a fresh look at your site. A lot of time if you land on your site and you land on a random website from the search results, even if they have been in business for 14-15 years, sometime the haven’t updated their template or their page layout or anything in years, and it looks like, frankly, a stale older site, and that sort of thing where users might not be as happy about that.”
Matt Cutts – Google
So basically – fight to stay number one or in the top ten. Be hungry like these new site people are being. You have to continue to push out new content, look at social sharing, new ways to do things – essentially you need to have your old domain stay current. Old domain doesn’t mean you have to do “old” things with it.
If the site you are running is a WordPress site – there are tons of new, fresh themes out there to give you old site a new look. If you’re not WordPress – many of the other platforms are doing the same.